In part 2a of our guide on using content to market MMJ Dispensaries, we focused on the importance of citations and how they should be consistent throughout the various platforms that list your business information, as this will better your chances of being shown in the local pack and maps of Google and Bing.
Part 2b will concentrate on the different types of link building tactics that will help achieve better organic rankings and traffic but also assists with the structure of a strong brand. There are numerous tactics you will be able to use to build links. Some you will be able to take advantage of with little effort and time, while others will require consistent effort, time, and money. Regardless of the energy and participation needed, diversifying your link building tactics is a solid way of building a relationship between your brand and your target market while also positioning your MMJ dispensary as an online authority.
Current/Past Business Relationships
Leveraging past and present company relationships will be one of the easiest ways to garner links assuming the relationship was/is in good standing. Feel free to reach out to any of these current or past vendors, manufacturers, doctors, lawyers, or any cannabis industry related companies to ask for a link. You will want to offer something in exchange as with most business relationships it is a two-way street.
- Write a testimonial
- Help with any upcoming event or project
- Place their link on your “vendors,” “partners,” or “resource” page.
Depending on the relationship, in some cases, all you will have to do is ask nicely. Keep in mind any family or friends that have websites as well.
Marijuana Business Directories
In part 2a we briefly mentioned getting listed on quality industry related directories. These types of sites are somewhat similar to citation sites except they are specifically for cannabis-related businesses. These types of sites are good for building awareness, organic rankings, and getting new potential customers. Some of the sites below will be free, paid or a combination of both.
You can also use the following search operators to find additional directories:
While content marketing and link building are different, they can compliment each other quite well. Having a well thought out content marketing campaign employed with creativity and the overall objective of providing quality content for potential customers that inform or solves a problem is not only a smart tactic to showcase your knowledge and authority but also to gain quality links naturally. Content marketing will be one of those tactics that require time, effort and depending on the type of content (video, infographics, etc.), money.
For example, creating a quality in-depth guide on the different strains that can help cancer patients deal with their illness or treatments can earn links from industry bloggers, journalists, and influencers.
Guest blogging allows you to attain links from authoritative sites positioning yourself as an expert and receive targeted traffic to your website.
Here a few search operators you can use to find guest post opportunities:
- Your Keyword “submit post”
- Your Keyword “submit your content”
- Your Keyword “contribute to our site”
- Your Keyword “guest column”
- Your Keyword “submit blog post”
- Your Keyword “contribute to our site”
- Your Keyword “accepting guest posts”
- Your Keyword “writers wanted”
- Your Keyword “guest posts wanted”
- Your Keyword “looking for guest posts”
Once you have a list of potential guest blogging sites, you will want to make sure that:
- They post high-quality content
- Have good social following (Twitter, Facebook, LinkedIn, etc.)
- Allow you to post your link within your content
- Are industry related
- They get enough site traffic
For the top authority sites, you will most likely have to do an email pitch. Before you do that, follow them on their social media accounts (engage with them) or add a few useful comments on their blog.
When it comes to the email pitch, keep it short and straightforward.
- Introduce yourself and your site.
- Mention something specific about their site, e.g. a blog post you have read.
- Let them know you have some topic ideas (or a post ready to publish) that will benefit their visitors.
- If you have a previous guest blogging post, share it or make sure the content on your blog is top-notch.
- You can attach your guest post if you like or wait for the response, either or is good.
Again, keep it short and to the point. If your request is accepted make sure your post is quality and in-depth (assuming you did not already attach it in your email pitch), for top-tier sites, the longer, the better in regards to standing out from the crowd.
While there are much more local link building tactics you can you use to help promote your brand, the above mentioned are an excellent way to get started. Investing a little time, effort and money while being consistent with the tactics that need ongoing participation, you will definitely see a return on your investment and a growth of your brand.